Technology and Chic Eyewear Meet in the Newest Sunglass from Calvin Klein

The newest eyewear creation from fashion giant Calvin Klein, the CK3083S is a chic and stylish sunglass that just happens to include a conveniently hidden 4GB USB data drive. Camouflaged by a removable temple piece, the USB data drive cannot be seen during normal wear of the sunglasses. Perfect for graphic designers, photographers, individuals who work from a home office, or people who just like to have the newest and coolest of technology, this Calvin Klein sunglass is definitely high fashion meets modern practicality.

The CK3083S is available in three different colors (havana, light havana, and black) and is a great style for both men and women. It is available for sale now!

Though it may remind you of something right of a James Bond movie, we think this new example of merging technology into classic areas of our lives has practical, every day applications. Are you interested in ordering the CK3083S? Or do you want more information on Calvin Klein sunglasses and eyeglasses? Please visit AwesomeEyeglasses.com to find out more about Calvin Klein eyewear in Charlottesville, VA. Or Request a Quote online now for the CK3083S!

Should You Wear Polarized Lenses?

Originally popularized by boaters and fishermen who used them to reduce the glare from the surrounding water, polarized lenses have now become a popular choice for many individuals. Now the term “polarized” is almost used as a marketing tool to sell sunglasses, but are these lenses actually worth it? Does having polarized lenses justify the increase in price you’ll pay for your sunglasses? We think yes, but let me explain why…

Well, it helps to understand what lens polarization actually does. Light from the sun can either be absorbed or reflected. Reflected light can move horizontally, vertically or diagonally depending on the surface from which it was reflected. Light that is reflected horizontally hits your eye in the form of glare. This glare bouncing from another horizontal surface, such as the road or a body of water, can be particularly bright and annoying. Polarized lenses work like venetian blinds – they have a laminate that contains vertical stripes. These stripes only allow the vertically-polarized light through the lens, thereby eliminating the horizontally-reflected glare. The decrease in the glare you see while wearing polarized lenses is dramatic and can really make certain images much easier to see.

So not only is polarization easier in terms of vision and discerning certain images, it also, by design, provides an additional degree of protection from potentially dangerous UV rays and intense glare that can damage eyes and possibly cause eye cancer.

Polarized lenses are also very helpful for people with especially light sensitive eyes. Individuals who suffer from migraines or those recovering from cataract surgery will find that polarized lenses are able to effectively protect their eyes from bright light.

Though polarized sunglasses are an obvious choice for sportsmen and boaters, we believe they are also a healthy and practical choice for everyone. The benefits in eliminating glare and protecting your eyesight are definitely worth the increase in cost. Protecting your eyes is an investment in your future.

To view some of our polarized sunglasses by top eye and sunglass designer SALT. Optics, please visit the Sunglasses area of AwesomeEyeglasses.com.

Did you know?? Both vertically and horizontally polarized lenses are used to view 3-D films. One lens only receives the horizontally polarized light waves, while the other receives the vertically polarized. Your brain takes these two images and combines them to create a realistic sense of depth.

Daniel Swarovski Crystal Eyewear Now Online…

The beautiful Daniel Swarovski Crystal Eyewear collection of both sunglasses and eyeglasses is now being showcased online at AwesomeEyeglasses.com. With a range of designs, from the understated temple crystal accent to the more decadent full temple- and frame- crystal adornment, the Swarovski Crystal Eyewear line has unique and extravagant prescription frames and sunglasses for women who want a little extra sparkle in their lives.

Currently available only at our Barracks Road location, the Daniel Swarovski Crystal Eyewear collection is showcased behind glass near the reception area. Unable to visit our Barracks Road location? The line is currently showcased online for a short time at our new designer eyewear website, AwesomeEyeglasses.com. Visit the Daniel Swarovski Eyewear area for information on the brand and designs currently. For a full catalog of designs in the current collection, visit the Daniel Swarovski Crystal Eyewear homepage (special orders can be made by Primary Eyecare if you see a particular frame you would like – use our Request a Quote form).

SALT Optics – It’s what’s Hot

Introducing the Eyewear Industry’s Hot New Line-only at Primary Eyecare!

SALT Optics is about simple, timeless design; impeccible quality; useful technology; hand-craftsmanship & a pure fit. SALT Optics is modern, yet honor the past, and are driven by a minimalist sensibility in all things.  Less is, in fact, more.

Stop by our Barracks Road Optical today to get “1st dibs” on this cool eyewear and sunglass collection.

Snow & Polarized Lenses

Given the beautiful blanket of snow we all woke up to in Central Virginia this morning, I thought that polarized lenses would be an apropos topic. 

By mid-morning in Charlottesville, the clouds had parted and the sun was beaming down on all of the wonderful white stuff. 

As beautiful as it all is, snow creates a tremendous amount of glare and brightness for our eyes.  We receive a “double-whammy” of light when snow is on the ground.  In addition to the normal amount of light our eyes receive directly from the sun, the white snow adds to the normal intensity by reflecting additional light rays off of the snow’s surface.  The light reflecting off the snow would be absorbed under normal circumstances, rather than reflected when snow is present.

Non-polarized sunglasses help to reduce the overall light intensity in bright environments like snow, but not nearly as much as they could.  Light rays travel in all directions: horizontally, vertically, and every direction in between.  Particularly bothersome to our eyes are the horizontal light rays that are reflected off of the snow.

Polarized lenses are far more effective at reducing glare because they specifically target the horizontal light rays by blocking  them from entering our eyes.  The polarized lenses selectively allow the vertical light rays to pass through the sun lenses to our eyes, but block out the glare-inducing horizontal rays.  Non-polarized sunglasses allow all directions of light rays to pass through, they just act to reduce the overall volume.

Polarized lenses allow our eyes to say “Ahh, that feels better” on bright days like today.  The benefits of polarized lenses are not limited to the snow though.  Around bodies of water, polarized lenses cut glare since water also reflects glare-inducing horizontal light rays.  Even the windshields of automobiles reflect horizontal light rays.  Polarized lenses are a great choice for your everyday sunglass lenses, and are available in both prescription and non-prescription form.

 

Graphic courtesy of www.astronomynotes.com

Smart Money Magazine Dec. 2008 List of “Smart Buys”

Smart Money Magazine says “When it comes to holiday gift giving this year, some splurges cans still be smart buys.”

Item #2 is “Women’s Designer Sunglasses.” 

“Like a sunglass and a piece of jewelry at the same time.”