The Optical at Primary Eyecare to Sponsor the C-ville Sugar Party at Zo-ca-lo

Everyone’s invited! On Thursday August 27th, C-ville Weekly will be celebrating the release of its newest issue of Charlottesville’s sweetest fashion magazine, Sugar. As one of the party’s sponsors, The Optical at Primary Eyecare wants to extend an invite to all of our patients. Open to the public, the party begins at 9pm and will last until Zo-ca-lo closes. There will be a runway show, a DJ and dancing, raffles, and goodie bags to the first 50 people in the door. Stop by Zo-ca-lo on the Downtown Mall Thursday night!

Visit C-ville Weekly for more details.

Debuting Our New Designer Eyewear Site – AwesomeEyeglasses.com

Newly launched to showcase the many designer brands of eyewear we carry at Primary Eyecare, AwesomeEyeglasses.com is the best place to preview our eyewear collections online before visiting either of two convenient Charlottesville, VA locations.

Well-known around Charlottesville for our optometry and eye care services, Primary Eyecare also wants you to know about our extensive and exclusive optical selection. With one of the largest selections of eyewear in Central Virginia, Primary Eyecare has choices in prescription eyeglass frames, prescription sunglasses, and non-prescription sunglasses. With eyewear by top brands, including Coach, Oliver Peoples, kate spade, Oakley, Ray-Ban, and many more designer names, The Optical at Primary Eyecare is home to something for most everyone.

To allow our patients an easy way to view our available eyewear and to shop online, we’ve debuted AwesomeEyeglasses.com as the place to find out about the newest designer eyewear collections available. With the ability to view frames and sunglasses by each designer, request a quote for frames in which you are interested, and to shop online for select eyeglasses and sunglasses, AwesomeEyeglasses.com is the place to choose your next eyewear investment.

Want to visit The Optical at Primary Eyecare? If you are in the Charlottesville area and want to find the perfect new pair of designer sunglasses or prescription eyeglasses look no further than Primary Eyecare. With designer collections available at both our Hollymead Town Center and Barracks Road locations, The Optical is great place to stop by when you need new eyewear.

Have a prescription from another doctor, or just looking for sunglasses? That’s fine, too. Our opticians can help you choose non-prescription sunglasses or new prescription frames and lenses at any time during business hours (no appointment needed!).

Or, if you are interested in previewing some of our eyewear collections online, visit our Shop by Brand area to see our in-store collections and to Request a Quote on any frames from these designers.

You can also Shop Online for select frames and sunglasses that we will ship out directly to you.

No matter what your eyewear or eye care needs are, Primary Eyecare is able to help you. With multiple on-staff optometrists and many experienced, board-certified opticians, our practice is a one-stop, full-service location for comprehensive vision exams and eyewear purchases.

Oliver People’s Iconic O’Malley – R.I.P.

Imitation is the highest form of flattery.  So much so, that Oliver Peoples has discontinued production of one its most successful designs.  See the New York Times Article lamenting it’s demise.  Thanks go to one of our patients- Dr. Joe Stirt for the link.

Sports Eye Safety & Kids

According to the American Optometric Association, sports related eye injuries are the number one cause of eye injuries in those aged sixteen years and younger.   It is estimated that ninety percent of these injuries are preventable with the proper eyewear.

Regardless of whether you have a refractive error or not, measures need to be taken to protect the eyes while participating in sports.  Estimates by Prevent Blindness America place the annual number of emergency room visits due to sports-related eye injuries at forty thousand per year, with about one-third of those visits being children. 

Protective eyewear designed for sports usage are inexpensive insurance against permanently damaging an eye.  While normal eyeglasses may provide some protection in an injury, most frames and lenses are not sturdy enough to withstand the severity of impact that occur in sports injuries.   Safety goggles are ideal, as they are designed to minimize any visual disturbances while using them.  They are made with from materials that can withstand impacts, and have lenses grooved so that they can only pop outward, away from the eyes. Many quality sports goggles also have side vents or anti-fog lenses so that they don’t cause problems when sweating occurs.  For sports already requiring a helmet, face shields should be used with the helmet to protect the eyes. 

Come on in to on of our two opticals and let one of our opticians help you find the appropriate safety eyewear that are attractive and safe!

Reader’s Choice #1 Optometrist

 Thank you Charlottesville! 

Primary Eyecare thanks the Charlottesville community for voting us the #1 Optometric Practice in the 2009 Reader’s Choice Awards.  2009 marks the 22nd Anniversary of Primary Eyecare in Charlottesville and we are flattered to have received this award.  We are grateful to be a part of the Central Virginia community.

Stem cells eyed to fight Macular Degeneration

Developed by Advanced Cell Technology, a new experimental therapy uses embryonic stem cells to treat macular degeneration. This has so far proven safe & effective in animal studies.

Click here to read article

David Yurman Eyewear Collection – Just Arrived!

   

 

America’s premier jewelry and timepiece designer has created the DAVID YURMAN EYEWEAR COLLECTION – a stunning collection in both sun and ophthalmic ranges for men and women that combines the iconic David Yurman design aesthetic with signature sterling silver, 18-22k gold adornments as well as semi-precious gemstones.  Each piece is infused with the refined craftsmanship, innovation and timeless design for which David Yurman is recognized and acclaimed.

 

David Yurman Eyewear Website

The Optical @ primary eyecare

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SALT Optics – It’s what’s Hot

Introducing the Eyewear Industry’s Hot New Line-only at Primary Eyecare!

SALT Optics is about simple, timeless design; impeccible quality; useful technology; hand-craftsmanship & a pure fit. SALT Optics is modern, yet honor the past, and are driven by a minimalist sensibility in all things.  Less is, in fact, more.

Stop by our Barracks Road Optical today to get “1st dibs” on this cool eyewear and sunglass collection.