Make a Spectacle of Yourself

Hate compromising when it comes to your eyeglasses? Well, Primary Eyecare is excited to announce the arrival of Tom Davies Eyewear. In addition to his ready-to-wear line, Tom Davies has woven technology and style into his Bespoke and Couture collections.

Tom Davies’ ready to wear collection has an extensive selection of beautiful frames that are designed to be worn as they are. Luxury materials and flattering styles abound, these frames are designed to suit just about anyone.

The Bespoke collection adds a bit of customization to the ready to wear line. With this service, the customer can select a frame they like and customize the color, finish and size of the frame. This is a great idea for those who love the look of the frame, but want a few customizations to make it their own.
Tom Davies’ Couture collection is the most exciting thing to hit the eyewear market in ….forever. With this service, the customer is the designer. You come up with the concept and the Tom Davies’ designers make it a reality. Precise measurements are taken by an optician and style and color ideas are discussed, to ensure this frame is a one-of-a-kind piece. The Couture collection is the ultimate in custom eyewear and is perfect for those who are difficult to fit, or who want a truly unique frame that is solely theirs.
Come by Primary Eyecare and check out these beautiful and innovative frames, you will not be disappointed.

 

 

 

 

Visit www.tdtomdavies.com to learn more.

70th Anniversary of Pearl Harbor – The Greatest Generation

While many of the veterans who lived during this terrible event have now passed on, we will never forget their honor. The horror of seeing this event unfold was forever etched into the minds of those who survived it, as well as those who were left behind to mourn those who didn’t survive.

The cliche reminds us that “freedom is not free.”

Thank you to the Greatest Generation.

Christmas Decorating at Primary Eyecare – Hollymead!

Stop by to see us – we’re all festive for Christmas. We’ll help you get a great new eyewear look for the Holidays!

It’s that jolly time of year!

Thanksgiving Holiday Hours – Primary Eyecare

Wednesday Nov. 23, 2011
Barracks Rd. 8am-4pm
Hollymead 9am-5pm

Thursday – Thanksgiving Day
Both locations Closed.

Friday – Nov. 25, 2011
Barracks Rd. Closed
Hollymead 9am-6pm

Saturday – Nov. 26, 2011
Barracks Rd. Closed
Hollymead 9am-6pm.

The Doctors & Staff of Primary Eyecare wish you a Blessed Thanksgiving!

Original Porsche Design Sunglasses Sketch

Porsche Design Celebrates VOGUE Fashion’s Night Out With Fashion Shows and A Fashion Menu

In collaboration with VOGUE magazine Porsche Design celebrates the after-hours shopping extravaganza Fashion’s Night Out – at Porsche Design stores from New York to Berlin, Beverly Hills to Sydney and New Delhi to Dusseldorf. Each store gets dressed into a special shopping and party location in order to match the third Fashion’s Night Out credo: “A Global Celebration of Fashion”.

An exclusive menu will be served to customers and guests of the Porsche Design store on Madison Avenue in New York (September, 8th). Top Chef’s Angelo Sosa welcomes the fashionistas and designed a special fashion menu which matches the city’s vibrant atmosphere and the styles on display. The hors d’oeuvre consists for example of a water melon gazpacho with sweet tomato jam and feta pearls as well as a pine nut and grape sandwich with blue cheese and micro celery.

At the Porsche Design store on Beverly Hills’ Rodeo Drive (September, 8th) invited VIP customers and special guests – amongst others actress and singer Kaley Cuoco – are welcome to a two hours private reception. Thereafter the store opens to celebrate with fashion enthusiasts the luxury brand’s extended fashion collection for men and women. Extravaganza shopping experiences are due in Berlin (September, 8th), Lisbon (September, 8th), Sydney (September, 8th), Dusseldorf (September, 9th) and New Delhi (September, 10th) also where Porsche Design welcomes customers and guests for drinks and hors d’oeuvre.

The highlight at every Porsche Design Fashion’s Night Out location is the orange Porsche Design P’1820 Scarf which is limited to 200 pieces all around the world. The silk scarf shows Ferdinand Alexander Porsche’s very first sketch of the so-called “exclusive spectacles” with its revolutionary lens replacement mechanism. The sunglasses and especially the sketch from 1977 have been Porsche Design’s first dedication to the world of fashion.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Professor Ferdinand Alexander Porsche. The company’s products stand for functional, timeless and purist design, with convincing technical innovations. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and fashion collection. All the brand’s products are designed in the Porsche Design-Studio in Zell am See, Austria and sold worldwide in the company’s own stores, franchise stores, shop-in-shops, high-end department stores and exclusive specialist retailers.

Source: Porsche-Design

Claudia Schiffer & the new Chanel Eyewear Collection

The new autumn – winter Chanel Eyewear Campaign features Claudia Schiffer

Favorite Optometrist & Favorite Small Business 2011-2012 – Primary Eyecare

Primary Eyecare Reader's Choice

A heartfelt “Thank you” goes out to our community for voting us the #1 Favorite Small Business and Optometrist in the 2011-2012 Daily Progress Reader’s Choice Awards. We are grateful for these distinctions and look forward to exceeding your expectations in the years to come.

Primary Eyecare Holiday Hours – Primary Eyecare, Charlottesville

Primary Eyecare Holiday Hours – Primary Eyecare, Charlottesville.

What do Fish Tacos have to do with Cataracts?

Fish Tacos Purportedly help Reduce Risk of Cataracts

Original Article can be found here on RealAge.com

Cataract surgery. No one wants it to appear in their crystal-ball reading. So here’s what you need to do to keep cataracts from clouding your future:

Switch the meat filling in that taco to fish. And serve it with salsa and a side of vinegar coleslaw. Research shows that limiting your intake of meat to no more than 12 ounces a week — and grabbing some more fish, vegetables, and fruit in the process — may help reduce the risk of cataracts.

Save Your Sight
In a study, researchers examined the link between dietary habits and cataract risk in older adults. The research showed that adults age 65 and over who ate the most meat (at least 24 ounces a week — think four large steaks) had the highest rate of cataracts, an eye condition in which opaque proteins build up on the lens and cloud vision. But those who limited their meat intake to half that — the equivalent of four small (3 ounce) servings a week — slashed their risk of cataracts by 15 percent. And people who not only limited meat but replaced it with fish, fruits, and veggies had the lowest cataract risk of all. (Related: Eat these seven foods for better eye health.)

Peeper Protection
There were some other dietary revelations in the study. For example, eating too much overall, getting too much cholesterol, or eating too much protein all seemed to be bad for cataract risk. On the other hand, vitamin A and vitamin B12 appeared to be helpful when it came to preventing cataracts. It’s not clear from the research whether diet directly affected cataract risk or whether people with good diets tended to have other healthy habits that helped protect eyes from the lens-clouding condition. Regardless, we do know that a diet low in meat and high in fruits and vegetables is a boon to health for many other reasons — from weight control to heart health. So think of creative ways to put less meat and more plants into your meals. (Related: Try pairing EatingWell’s recipe for Grilled Fish Tacos with coleslaw.)

Other good ways to reduce cataract risk? Limit alcohol; cut down your exposure to ultraviolet (UV) radiation; keep your blood sugar under control, because diabetes raises cataract risk; and don’t smoke. Is it time for an eye exam? Find out when you should see the eye doc.

References
Published on 06/13/2011

Diet, vegetarianism, and cataract risk. Appleby, P. N. et al., American Journal of Clinical Nutrition 2011 May;93(5):1128-1135

SALT.Optics Vargas Sunglasses featured in InStyle Magazine June

In Style and In Stock at Primary Eyecare!