Primary Eyecare and Fink’s Team Up to Showcase David Yurman Collections

On Tuesday October 27th, 2009, The Optical at Primary Eyecare and Fink’s Jewelers partnered to host an exclusive David Yurman Preview Event at Fink’s in the Barracks Road Shopping Center. The Fall 2009 David Yurman eyewear and jewelry collections were previewed for all the attendees. The event was a lot of fun for all involved and Primary Eyecare was so thankful to the great staff of Fink’s, who allowed us to set-up display cases of David Yurman Eyewear in their beautiful store. Below are some images of our frames displayed in cases.

Two lucky attendees’ names were drawn for our magnificent door prizes. One attendee won a David Yurman necklace with rose quartz accents and another won a free pair of David Yurman sunglasses!

Look out in the spring for more events of these type as The Optical at Primary Eyecare debuts the Spring 2010 collections of some of our most famous designer lines of eyewear!

For more information on the David Yurman eyewear collection, visit AwesomeEyeglasses.com or our Hollymead Town Center location.

To shop Fink’s Jeweler’s David Yurman jewelry, visit Finks.com or their Barracks Road Shopping Center location.

Start Your Holiday Shopping at Mistletoe Market!

On November 8th, 2009, The Optical at Primary Eyecare will be participating in the famous Mistletoe Market at the Downtown Omni in Charlottesville. Hosted by the Charlottesville Junior League, Mistletoe Market is an annual event that brings unique and fun vendors into one location for a one day shopping event. This year’s event will be held Sunday November 8th from 10am until 7pm at the Downtown Omni.

Stop by our booth for special deals on our newest lines of sunglasses and prescription eyewear, including collections by Coach, kate spade, Oliver Peoples, Ray-Ban, SALT. Optics and many more!

From the Charlottesville Junior League website:

The Mistletoe Market is a one day holiday gift mart featuring artisans, craft-makers, and retail merchants from Charlottesville, other parts of Virginia and beyond.  The event fosters a festive environment with a wide variety of merchants.  The event cost is $5 per ticket, and tickets may be purchased online or at the door.

To see a current list of participating vendors, visit the Junior League website.

SAVE THE DATE! David Yurman Eyewear Preview Event…

Primary Eyecare and Fink’s Jewelers will be partnering on Tuesday, October 27th, 2009 from 2 pm until 6 pm to hold an exclusive David Yurman eyewear and jewelry event that allows you to view some of the newest pieces available in the exclusive David Yurman collection.

Renowed around the world for his classic bracelets, rings, and other signature jewelry, David Yurman recently debuted a collection of prescription eyeglass frames and sunglasses that complement any Yurman jewelry piece, or stand alone as a beautiful, quality choice for your next eyewear investment.

During this event, Fink’s Jewelers will also be able be allowing an exclusive preview of the Fall 2009 collection of David Yurman jewelry.

Finger foods and beverages will be served. Both Primary Eyecare and Fink’s Jewelers will be contributing a door prize that each attendee will be eligible to win at the event!

There is no cost to attend, and please feel free to bring your friends!

When: Tuesday, October 27th, 2009 from 2 pm until 6 pm
Where: Fink’s Jeweler’s at Barracks Road Shopping Center
1025 Emmett Street North, Charlottesville
No RSVP required
Please contact us with questions or for more details – kperkins@cvilleeyecare.com

Technology and Chic Eyewear Meet in the Newest Sunglass from Calvin Klein

The newest eyewear creation from fashion giant Calvin Klein, the CK3083S is a chic and stylish sunglass that just happens to include a conveniently hidden 4GB USB data drive. Camouflaged by a removable temple piece, the USB data drive cannot be seen during normal wear of the sunglasses. Perfect for graphic designers, photographers, individuals who work from a home office, or people who just like to have the newest and coolest of technology, this Calvin Klein sunglass is definitely high fashion meets modern practicality.

The CK3083S is available in three different colors (havana, light havana, and black) and is a great style for both men and women. It is available for sale now!

Though it may remind you of something right of a James Bond movie, we think this new example of merging technology into classic areas of our lives has practical, every day applications. Are you interested in ordering the CK3083S? Or do you want more information on Calvin Klein sunglasses and eyeglasses? Please visit AwesomeEyeglasses.com to find out more about Calvin Klein eyewear in Charlottesville, VA. Or Request a Quote online now for the CK3083S!

Should You Wear Polarized Lenses?

Originally popularized by boaters and fishermen who used them to reduce the glare from the surrounding water, polarized lenses have now become a popular choice for many individuals. Now the term “polarized” is almost used as a marketing tool to sell sunglasses, but are these lenses actually worth it? Does having polarized lenses justify the increase in price you’ll pay for your sunglasses? We think yes, but let me explain why…

Well, it helps to understand what lens polarization actually does. Light from the sun can either be absorbed or reflected. Reflected light can move horizontally, vertically or diagonally depending on the surface from which it was reflected. Light that is reflected horizontally hits your eye in the form of glare. This glare bouncing from another horizontal surface, such as the road or a body of water, can be particularly bright and annoying. Polarized lenses work like venetian blinds – they have a laminate that contains vertical stripes. These stripes only allow the vertically-polarized light through the lens, thereby eliminating the horizontally-reflected glare. The decrease in the glare you see while wearing polarized lenses is dramatic and can really make certain images much easier to see.

So not only is polarization easier in terms of vision and discerning certain images, it also, by design, provides an additional degree of protection from potentially dangerous UV rays and intense glare that can damage eyes and possibly cause eye cancer.

Polarized lenses are also very helpful for people with especially light sensitive eyes. Individuals who suffer from migraines or those recovering from cataract surgery will find that polarized lenses are able to effectively protect their eyes from bright light.

Though polarized sunglasses are an obvious choice for sportsmen and boaters, we believe they are also a healthy and practical choice for everyone. The benefits in eliminating glare and protecting your eyesight are definitely worth the increase in cost. Protecting your eyes is an investment in your future.

To view some of our polarized sunglasses by top eye and sunglass designer SALT. Optics, please visit the Sunglasses area of AwesomeEyeglasses.com.

Did you know?? Both vertically and horizontally polarized lenses are used to view 3-D films. One lens only receives the horizontally polarized light waves, while the other receives the vertically polarized. Your brain takes these two images and combines them to create a realistic sense of depth.

How to Choose Your Vision Multi-Vitamin

Though research is not final on the benefits of vitamin supplements for eye health, many studies have shown that certain key vitamins and nutrients may reduce the risk of developing certain eye problems, and possibly also increase your visual acuity. As research continues, it seems wise to supplement a less-than-perfect diet with a “vision multi-vitamin” that continues most, if not all, of the following items:

Vitamin A and Beta-Carotene – Necessary for night vision, wound healing, and proper immune system functioning, Vitamin A is great vitamin for overall eye health.

Vitamin B Complex – This formula contains vitamins B1, B2, B3, B5, B6, B12 folic acid, biotin and choline and may help reduce chronic inflammation and prevent vascular problems associated with the retina. These B vitamins may also play a role in reducing the risk of macular degeneration, a common cause of vision loss.

Vitamin C – A great overall antioxidant for your health, vitamin C has been shown in some research to reduce the risk of cataracts.

Vitamin D – Recent findings show that vitamin D deficiency is widespread in the United States, particularly in northern climates. Vitamin D is associated with a lower risk of macular degeneration.

Vitamin E – Vitamin E, another powerful antioxidant that may lower your risk for heart disease, also has been associated with a lowered risk for cataracts.

Lutein and Zeaxanthin – Found to be naturally occurring in the macula of the eye (a small area of the retina responsible for central vision), lutein, an antioxidant, may help decrease the occurrence of age-related macular degeneration, as well as reduce the risk of cataracts. Zeaxanthin, lutein’s sister compound, is also found in the retina of the eye and has the same potential benefits of lutein.

Phytochemical antioxidants – Plant extracts, such as those from bilberry or gingko biloba, contain phytochemicals, which seem to have the ability to protect the entire body, including the eyes, from oxidative stress associated with aging.

Omega-3 Essential Fatty Acids – These essential nutrients, which are found in oiler fish varieties such as salmon, mackerel, and trout, may help combat dry eye as well as reduce inflammation in the body.

Though it would be best if these vitamins and nutrients were found in your daily diet, it’s common knowledge that most Americans don’t eat enough fruits, vegetables, or leafy greens. Taking a daily multi-vitamin and mineral supplement may help fill in the gaps to a nutrient-deficient diet and may help protect you from degenerative eye diseases.

Daniel Swarovski Crystal Eyewear Now Online…

The beautiful Daniel Swarovski Crystal Eyewear collection of both sunglasses and eyeglasses is now being showcased online at AwesomeEyeglasses.com. With a range of designs, from the understated temple crystal accent to the more decadent full temple- and frame- crystal adornment, the Swarovski Crystal Eyewear line has unique and extravagant prescription frames and sunglasses for women who want a little extra sparkle in their lives.

Currently available only at our Barracks Road location, the Daniel Swarovski Crystal Eyewear collection is showcased behind glass near the reception area. Unable to visit our Barracks Road location? The line is currently showcased online for a short time at our new designer eyewear website, AwesomeEyeglasses.com. Visit the Daniel Swarovski Eyewear area for information on the brand and designs currently. For a full catalog of designs in the current collection, visit the Daniel Swarovski Crystal Eyewear homepage (special orders can be made by Primary Eyecare if you see a particular frame you would like – use our Request a Quote form).

Charlottesville’s Famous Women’s 4 Miler this Weekend!

Currently the largest all-women event in Charlottesville, the Women’s 4 Miler is a happening this Saturday at Fox Field at 8am. Created 17 years ago to raise money and awareness for the UVA Cancer Center Breast Care Program, the Women’s 4 Miler is an awesome event that binds the community together in support of a cause that has touched almost everyone in some form. The Optical at Primary Eyecare is excited to announce that we’ve donated three pairs of special edition Oakley sunglasses and one gift certificate for a pair of Chanel sunglasses (from our Barracks Road location) to this event. Winners of the four pairs of sunglasses will be determined through a raffle organized by the coordinators of the Women’s 4 Miler and will be announced at the race on Saturday.

One of our own, Dr. Janice DiGirolamo, will be running the race this year as well. We wish her, and the rest of the many women who will be participating, luck and thank you all for your participation in and support of this great cause!

For more information on the Women’s 4 Miler…

Primary Eyecare Now In-Network with EyeMed Vision Care

Exciting news – Primary Eyecare has recently returned to the EyeMed Vision Care Provider Network.

Are you an EyeMed Vision Care subscriber? Is it time for your yearly eye exam? Call us today to schedule an appointment today, and you’ll once again be able to receive full EyeMed benefits through both Primary Eyecare locations. You can call us at 434.977.2020 to schedule your appointment, or request an appointment online today.

Would you like to preview some of our eyewear collections before your next visit? Check out our new designer eyewear website, AwesomeEyeglasses.com, designed to allow you see some of our extensive eyeglass and sunglasses collection before you visit either of our convenient Charlottesville locations.

The Sugar Fashion Show with Eyewear by The Optical at Primary Eyecare

So last night’s Sugar Party at Zo-ca-lo (hosted by C-ville Weekly – thanks guys for throwing such a great event!) was a huge success and the fashion show portion was a lot of fun. The Optical at Primary Eyecare was able to send out some of its newest designer eyewear styles on the models. Represented last night was eyewear by David Yurman, Prada, Gucci, Ray-Ban, Oliver Peoples, SALT. Optics, kate spade, Coach, and many more. The models did a great job and truly showed that eyewear (prescription frames and sunglasses included) really is an awesome fashion accessory. Take a look at some of the models on the runway:

To see our entire line of designer eyewear, visit The Optical at Primary Eyecare’s new website, AwesomeEyeglasses.com!